Sunday, July 15, 2007

5 things you can talk about at cocktail parties to ensure you won't get laid, but people will want to lay you.

I know it sounds like an oxymoron, but in reality, isn't it what everyone wants?

You can look around the room and say to yourself, everyone wants me; but I don't have to worry about getting anyone pregnant, diseases, or not getting a good nights sleep. Maybe talking like this makes me a nerd. If i AM a nerd, I'm the coolest nerd around.

T h e l i s t :

1. The Coolest Technology

Everyone knows that talking about the coolest technology isn't the coolest thing to bring up at a cocktail party. However, if your talking to a group of people who can benefit from knowing about a piece of technology you've researched, it might be a good way to get that "special someone" to take notice of you.

2. Partial Fame

It's true that the Paris Hilton's, J-Lo's and JT's of the world clean up at parties thanks to their fame, but you might be slightly more famous than you think. Anything that is produced and delivered to the masses is considered by some to be cool. If you've been a part of any ad campaign, throwing around names of what you've worked on won't just get you some awesome feedback from "real" people, but might actually get you some phone numbers.

3. The Biggest Social Butterfly is

If it's my generation that will set the new standard for media conglomerates; MySpace and Facebook will quickly become the new Time Warner and Fox. Talking about social networking groups may have been nerdy at one time, but now you're really involved and helping to develop the way people communicate. It's very possible that YOU could develop the next YOUTUBE. If not, you could always develop a really cool app that helps define usability within a networking site. Now that's not only a cool way to promote your business, but its also a cool way to promote yourself.

4. The Personal Mission

An awesome way to engage people at parties is by approaching them with an marketing mission. You can help your business, your clients business, or yourself by making connections with really cool people who look like they could help promote what your working on. The best kind of promotion is through people who are true advocates of your brand. Try convincing them of the merits of your brand then assign them a personal mission to promote it when they can. It never hurts to have several advocates roaming around.

5. You Have the IN's

Finally, working in advertising provides certain people with promotional items. We sometimes get free passes to concerts, or free samples of clothes, or sometimes even a free BMW to drive around. These cool things, and cool contacts all act as social catalysts to make people want you.

Again, this isn't about getting laid, it's about learning a thing-or-two about being cool.